About Affinity

Why choose What Car? Affinity

For over 45 years What Car? has helped car buyers choose the right model, for the right price, from the right dealer. Now, we’re proud to introduce What Car? Affinity – a unique benefits scheme that gives you, your family and friends quick and easy access to guaranteed savings on thousands of new cars, supplied by a carefully selected panel of trusted franchised UK dealers.  

3 simple steps to finding your perfect car


thousands of deals


from What Car?’s trusted retailers


away with a guaranteed new car saving

What Car? is the UK’s most trusted source of car buying information, with its experts helping consumers find the right car, for the right price, from the right dealer for more than 45 years